Success case AI: law firm in Baltimore

⚡ Summary with AI:
ChatGPT ChatGPT
Claude Claude
Perplexity Perplexity
Google AI Mode Google AI Mode
Grok Grok
+425%
growth in AI visibility during the program
56%
the share of voice in the most valuable market prompts
2
signed clients attributed directly to AI searches
4 months
to move from 4% visibility to brand position #1
Case study · Legal — Personal Injury

We took a personal injury firm in Baltimore to #1 in AI searches.

The firm was already appearing in ChatGPT before starting to work with us, but every lead generated by AI was the wrong type of case. Zero signed. Four months later, it holds the brand position #1 in the top prompts for personal injury in Baltimore —in English and Spanish— with 2 signed clients attributed directly to AI and more prospects in the pipeline.

IndustryLegal · Personal Injury
MarketBaltimore, MD (USA)
SystemSignalStack 200
StartFebruary 2025
Time to #1Less than 4 months
The starting point

AI leads were already coming in. None were closing.

Appearing in ChatGPT is not enough: the firm was receiving AI-generated inquiries, but for types of cases it did not handle. Without a strategy, visibility was noise. The goal was not to "appear in AI", but to be the right answer to the right searches.

The problem is not not appearing in AI: it’s appearing for the wrong question. Visibility without intent does not sign clients.

Before Crecerank
0 signed
  • Only 4% visibility in the key market prompts
  • AI leads of the wrong type of case
  • No presence in Spanish searches
  • No measurement of which prompts generated queries
After · 4 months
2 signed + 2 active
  • Brand position #1 in the main prompts of Baltimore
  • 2 signed clients attributed directly to AI
  • Bilingual coverage: English and Spanish
  • Complete tracking of each prompt, citation, and lead
Share of voice in AI

These are the exact searches made by an injured person. Today this firm dominates them.

The percentage indicates how many of the AI responses feature the cited or recommended firm for that group of prompts. Above 25% share of voice, a brand is a leader in its category.

56%
"Slip & fall attorney in Baltimore"
Prompts in English · Slips and falls
56%
"Slip and fall lawyer in Baltimore"
Prompts in Spanish · Slips and falls
33%
"Wrongful death lawyer in Baltimore"
Negligence death prompts
50%
Top personal injury prompts in Baltimore
Average of the main group · English
The methodology

The SignalStack 200 system: five pillars, one result.

We don't publish content and wait. Each pillar addresses one of the signals that AI models use to decide whom to cite and whom to recommend.

PillarWhat it does
01 · LLM FeedStructured content for models to understand, extract, and cite: direct answers, verifiable data, and AI-friendly formatting.
02 · ContentPulseConstant publication aligned with the actual prompts from market clients, not generic keywords.
03 · LinkLiftAuthority built on the sources that models consult and cite when responding, not links by volume.
04 · MentionMeshConsistent brand mentions in directories, media, and platforms that feed the models' knowledge.
05 · Bilingual CoverageCoverage in English and Spanish to capture both market audiences, with native prompts and content in each language.
+ Full Visibility TrackingTracking every prompt, every citation, and every lead. If a number goes up or down, we know why and what to do.
Real Attribution

We measure every lead that comes from AI. The signature does too.

Authority is demonstrated with a pipeline, not with screenshots. Every query that comes in is tracked back to the prompt and the platform that originated it.

LeadSourceCase typeStatus
Client AChatGPTPersonal injuriesSigned
Client BChatGPTPersonal injuriesSigned
Prospect CAI SearchPersonal injuriesActive
Prospect DAI SearchPersonal injuriesActive
+4 additional leadsAI PlatformsVariousIn qualification
Frequently Asked Questions

FAQs about our success cases

Are the numbers in this case real?

Yes. Each metric comes from our visibility tracking system in AI and the attribution of leads done by the firm itself. We measure share of voice by prompt, appointments by platform, and the source of each incoming inquiry.

How long does it take to see results?

The first signs of movement appear in the first 30 days. In this case, the firm went from 4% visibility to the #1 brand position in less than 4 months.

Does this work for my industry or just for lawyers?

The methodology applies to any business whose clients ask AI before deciding: health, real estate, professional services, e-commerce, and more. What changes are the prompts; the system is the same.

How is a lead attributed to AI?

We combine two sources: the source record that completes each incoming inquiry ("How did you find us?") and the monitoring of the prompts where the brand is mentioned. We only count as attributed what can be verified by both means.

Your turn

AI is already sending clients to your competitors.

Every day that your brand does not appear in the responses of ChatGPT, Perplexity, or Google AI, another brand takes that spot. Discover today how AI is mentioning you.

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