Real-time updated information

AI Usage Statistics in Spain and LATAM

AI Trends 2026, LLM ranking, market share, and country statistics · live data.

Last updated:

Total Monthly Visits

10.46 trillion

10,464,000,000 visits/month · Global

+3.6% vs. previous month

What is the most used AI?

ChatGPT

by monthly visit volume

54.4% of total traffic

Fastest Growing LLM

Claude

highest month-over-month variation

+9.8% monthly growth

Key data · June 2026

Figures from the last month ready to cite · Similarweb and Google Trends via Apify

  • In June 2026, the leading AI chatbots totaled 10.464 million monthly visits globally, a +3.6% increase compared to the previous month (Similarweb, via Apify).
  • ChatGPT accounted for 54.4% of global AI traffic with 5.688 billion visits; Gemini reached 29.1% and Claude 10.0% (data from June 2026).
  • Claude was the fastest-growing LLM in June 2026: +9.8% month-over-month, with 1.046 billion monthly visits.
  • In Spain, AI chatbots received 216 million visits in June 2026 (+2.9% monthly); the total for Spain and LATAM reached 1.506 billion, with Brazil leading (484 million) (estimates from crecerank based on Similarweb data).
  • On Google Trends, Gemini is the model with the highest acceleration of search interest in the past year, followed by Claude (global index, Jul 26).

AI Statistics · Global Ranking and Market Share

How many users does each AI have? · Real-time LLM market share

Global ranking of LLMs by monthly visits, monthly variation, and visit duration
RankWebsiteMonthly VisitsMonthly Var.Avg. Visit Duration
#1
Logo de ChatGPT
ChatGPT
chatgpt.com
5.69 B+2.2%05:59
#2
Logo de Gemini
Gemini
gemini.google.com
3.04 B+4.8%07:00
#3
Logo de Claude
Claude
claude.ai
1.05 B+9.8%06:03
#4
Logo de DeepSeek
DeepSeek
deepseek.com
388 M+3.4%04:59
#5
Logo de Microsoft Copilot
Microsoft Copilot
copilot.microsoft.com
134 M+1.9%04:21
#6
Logo de Perplexity
Perplexity
perplexity.ai
132 M-4.2%04:29
#7
Logo de Grok
Grok
x.ai
34 M+2.6%03:21
Total monthly visits10.46 B

Showing 7 sites · Global · Monthly change May→Jun 2026

LLM Market Share · Market Share

LLM Market Share · Global · Similarweb

ChatGPT 54.4%
Gemini 29.1%
Claude 10%
DeepSeek 3.7%
Microsoft Copilot 1.3%
Perplexity 1.3%
Grok 0.3%

AI Statistics · Spain and LATAM

Share by LLM and monthly growth · estimated data

ChatGPT Gemini Claude DeepSeek Perplexity Others
🇧🇷 Brazil
484 M visits +2.8%
ChatGPT
65%
Gemini
32%
DeepSeek
3%
🇲🇽 Mexico
352 M visits +3.5%
ChatGPT
70%
Gemini
13%
Claude
4%
DeepSeek
6%
Perplexity
3%
Others
4%
🇪🇸 Spain
216 M visits +2.9%
ChatGPT
66%
Gemini
15%
Claude
6%
DeepSeek
5%
Perplexity
5%
Others
3%
🇦🇷 Argentina
155 M visits +3.3%
ChatGPT
69%
Gemini
12%
Claude
5%
DeepSeek
6%
Perplexity
4%
Others
4%
🇨🇴 Colombia
134 M visits +3.1%
ChatGPT
71%
Gemini
12%
Claude
4%
DeepSeek
5%
Perplexity
4%
Others
4%
🇨🇱 Chile
88 M visits +2.9%
ChatGPT
67%
Gemini
14%
Claude
6%
DeepSeek
5%
Perplexity
4%
Others
4%
🇵🇪 Peru
78 M visits +3.7%
ChatGPT
72%
Gemini
11%
Claude
4%
DeepSeek
5%
Perplexity
4%
Others
4%

AI Comparison · Which is the best?

ChatGPT vs Gemini, Claude vs ChatGPT, Perplexity vs ChatGPT · live data

ChatGPT vs Gemini

ChatGPT captures 65.1% of traffic vs 34.9% of Gemini (5.69 B vs 3.04 B). ChatGPT leads.

Gemini vs ChatGPT

Gemini captures 34.9% of traffic vs 65.1% of ChatGPT (3.04 B vs 5.69 B). ChatGPT leads.

Claude vs ChatGPT

Claude captures 15.5% of traffic vs 84.5% of ChatGPT (1.05 B vs 5.69 B). ChatGPT leads.

Perplexity vs ChatGPT

Perplexity captures 2.3% of traffic vs 97.7% of ChatGPT (132 M vs 5.69 B). ChatGPT leads.

Why your company should start with GEO now

Generative Engine Optimization · visibility in ChatGPT, Gemini, and Perplexity

  • More and more purchasing decisions start in ChatGPT, Gemini, or Perplexity, not in Google. If your brand is not mentioned in AI responses, you lose visibility even if you rank well in classic SEO.
  • The GEO (Generative Engine Optimization) prepares your content to be cited by generative engines: verifiable data, schema markup, self-contained paragraphs, and E-E-A-T signals that LLMs can extract and recommend.
  • With ChatGPT concentrating ~54.4% of AI traffic (5.69 B/month), optimizing for the engine your audience is already using is no longer optional: it is the natural evolution of SEO in 2026.
  • Spain (216 M visits/month) and LATAM (1.51 B) show different adoption patterns. A GEO strategy localized by country and language outperforms generic translated content.
  • Companies that implement GEO now build authority in generative engines before the competition — the same advantage that early SEO had: those who measure and optimize first, gain share of voice.
  • The first step is to audit your citability: what AI says about your brand today, what schema you have, which AI crawlers access your site. At crecerank we help design and implement that GEO roadmap with data, not assumptions.

Frequently asked questions · AI statistics

Trends in AI, LATAM, Spain, and ChatGPT usage · live updated

How many users does ChatGPT have?

According to Similarweb, ChatGPT records 5,687,500,000 monthly visits (~5.69 B), an approximate equivalent of active users. It represents 54.4% of the total AI traffic monitored on this panel.

What are the trends in AI?

The trends in AI show the consolidation of ChatGPT as the traffic leader, sustained growth of Gemini and Claude, and increased search interest in comparisons between models. In Google Trends, Gemini stands out for its recent acceleration of interest. Actual usage (Similarweb) and search intent (Trends) should be analyzed together.

AI Trends LATAM · AI statistics for LATAM

AI statistics for LATAM (+ Spain in this panel) total 1.51 B estimated monthly visits. Brazil leads adoption with 484 M visits and +2.8% monthly growth. ChatGPT dominates the share in all countries, with local variations in Gemini and Claude.

AI Trends Spain · AI statistics for Spain

AI statistics for Spain record 216 M estimated monthly visits, with +2.9% MoM growth. Approximate share: ChatGPT 66%, Gemini 15%, Claude 6%.

Artificial intelligence trends 2026

The artificial intelligence trends for 2026 point to three axes: (1) increased traffic towards chatbots compared to classic search engines, (2) rising comparisons of “best AI” and “X vs Y”, (3) uneven adoption by country in Spain and LATAM. This panel updates those trends in real-time with Similarweb and Google Trends.

What do these AI statistics measure?

These AI statistics combine monthly visits (Similarweb), search interest (Google Trends), and estimated regional adoption for Spain and LATAM. They serve for marketing, product, and GEO strategy: knowing which AI your audience uses and how the market evolves before investing in content or integrations.

Methodology and sources

How these AI statistics are compiled · monthly update

The monthly visits, the average visit duration, and the global ranking come from Similarweb; the search interest (index 0–100) comes from Google Trends. Both sources are extracted with Apify actors and updated monthly. Latest traffic data: June 2026 · trend series until Jul 26.

The totals for Brazil come from the country breakdown of Similarweb. The ones for Mexico, Argentina, Colombia, Chile, Peru, Spain combine that global breakdown with estimates from crecerank and are marked as “estimated data.”

Visits do not equate to unique users: one person can generate multiple visits in a month. The Google Trends index is relative (100 = peak interest of the queried period), not an absolute volume of searches.

How to cite this data · license and downloads

Free reuse for press, blogs, reports, and AI assistants with attribution

The data and charts in this panel are published under license CC BY 4.0: you can freely reproduce them in press, blogs, papers, reports, and AI assistant responses, citing crecerank with a link to this page.

crecerank (2026). Statistics on AI usage in Spain and LATAM. Data from June 2026, prepared with Similarweb and Google Trends via Apify. https://crecerank.com/

Source: Apify · Google Trends Scraper + Similarweb Scraper (Similarweb + Google Trends via Apify).

Created by crecerank

API y recursos para desarrolladores / Developer & agent resources